The Autonomous Vehicle ecosystem is in a similar stage of development as found in the Internet ecosystem, circa 2000;
A collaborative alliance is most effective if it addresses the perspectives of multiple ecosystem stakeholders, including but not limited to:
- Original Equipment Manufacturers (GM, Ford, Toyota, Navistar, Daimler, Audi, Honda, Navistar, PACCAR et al);
- OE enablers (Visteon, Bosch, Delphi, Google, Apple, Denso, Magna, Continental, et al);
- Insurance providers (Allstate, State Farm, etc.);
- Public entities (DOT, NHTSA, NTSB, etc.); and
- ‘Latent’ stakeholders (AARP, startups, Venture Capital, Fedex/UPS, etc.).
Key goals for the Alliance:
- Describe the ‘guiding principles’ for players in the Autonomy ecosystem;
- Understand how an Autonomy ecosystem currently works and is expected to change as the Autonomous Vehicle marketplace evolves;
- Describe the most consumer-relevant Use Cases around Autonomy; and
- Understand the ecosystem business opportunities related to the Autonomous Vehicle marketplace.
-Explore needs, opportunities and barriers presented by autonomous vehicles in use cases encountered by fleet operators;
-Explore ecosystem influences on autonomous vehicle use cases; and
-Understand differences between different types of fleet stakeholders.
Full report and/or executive summary available to public January 15, 2017.
-Establish baseline for longitudinal ‘state of consumer perception' studies;
-Develop preliminary attitudinal segmentation for autonomous vehicle users;
-Understand opportunities and toward personal use with AV 'intenders'; and
-Understand opportunities and barriers toward shared use with AV 'intenders'.